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THE HISTORY OF SHOPFITTING – THE REFRIGERATOR CHANGES EVERYTHING


In the early 1950’s there were many changes as society became more affluent and Australia developed with the economy on the move and almost full employment. Apart from several major projects in the form of the Snowy Mountain Scheme and Warragamba Dam, there was new local car manufacturing gaining momentum and a high degree of optimism. Domestically people were able to afford a car, telephone and most importantly a refrigerator, replacing the old ice chest for the storage of food and thus changing for ever the way shopping was done. SELF SERVICE MERCHANDISING No longer were items like butter, flour, sugar, tea, biscuits and milk bought in bulk weighed up by your grocer. All these products were now available prepacked by the suppliers. This led us immediately to follow the American concept of self-service merchandising with many smaller stores introducing free standing floor units [to become known as gondolas] and putting stock on open display. One of the first to go full self-service was the G&G Store at Hurstville in Sydney. Dynamic Closures are the Australian inventors of the sliding door, and have rightly earned their place in Australian shop fitting history, and also in its future. www.dynamicclosures.com.au FREECALL 1800 651 649 With kind thanks to the ASOFIA History sub-committee team, Photo Credit National Museum of American History

INDOOR / OUTDOOR DINING ? DYNAMIC’S

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With the END OF WORLD WAR 2

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IN THE BEGINNING

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CREATING INVITING STORES

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CELEBRITIES OPEN NEW WESTFIELD WARRINGAH MALL

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KEY AUSTRALIAN RETAILERS and SPECIALITY STORES LOVE OUR DOORS

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AUSTRALIAN FAMILIES

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POINT OF INTEREST DOORS

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REVOLUTION FOR SHOPPING IN VANUATU

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INVENTOR OF SIDE-FOLDING

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GROOVY BABY ! DYNAMIC CLOSURES

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AND THAT’S A WRAP! …

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Raphael Design girls win $1200.00 tool kit Dynamic Closures Golf

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