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Honey Birdette rely on Dynamic Closures


When brand and image are key – rely on Dynamic Closures

A recent Inside Retail article and interview with Honey Birdette MD Eloise Monaghan highlights the importance of shop design and the value retailers place on the features of their store fitouts. When brand and image are key to attracting customers, retailers can utilise strategic design to complement marketing activities.

 

According to Monaghan, “Honey Birdette will focus on unique designs for future shops – a far cry from the “full height, grey, boring fitouts” that retail design managers are moving away from. Each footprint will have its own unique element. Some might have a champagne bar for example, a peep show in another, a stage or a catwalk…for me, the shopfits [are] probably the most exciting part of the business besides product.”

 

Dynamic Closures have recognised the need for versatility as a specialist door manufacturer in the shop-fitting space and offer a range of bespoke solutions. Even the traditional side-folding concertina door can be reimagined as a design tool for creating unique and inviting store entrances.

 

The Dynasty range of hinged bi-fold and sliding doors offer reliability and functionality as fundamental features, whilst transformational sensory aesthetics can be achieved by the use of colour, profile and contour.

 

Importantly, Monaghan focuses on efficiencies in the local industry pointing out that, “In Australia, we can open a store within 21 days, but it’s not quite like that [overseas]. “

 

Likewise, the expansion of Dynamic Closures’ manufacturing operations to Queensland in addition to the existing Victorian facility, ensures demand for made-to-measure shop-front doors continues to be met in Australia’s fast paced retail environment.

 

And that’s why clients like Eloise rely on Dynamic Closures, we are Dynamic & Versatile & we Always try harder!

 

For your customised door solution installed on time, Australia wide, call Dynamic Closures on 1800 396 264 or visit dynamicclosures.com.au

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