Protecting the Pop Up Space
Protecting the popular ‘pop-up’ space this summer, be it retail, hospitality or entertainment areas – DYNAMIC’S EXPANDER GRILLE provides you a lightweight, flexible mobile barrier solution.
Best of all, if you contact us now we can arrange PRE-CHRISTMAS DELIVERY.
https://dynamicclosures.com.au/ FREE CALL 1800 396 264
Why we love Pop Up Spaces
With the festive season upon us, pop-up stores are popping up all over to capitalise on the biggest spending frenzy of the year.
A pop-up enables a retailer to lease a space and operate from it for a limited time. Both well-known brands and emerging creatives have tapped into this get-it-while-it-lasts mentality to draw in customers, so much so that these temporary stores are now a permanent fixture on the retail landscape.
And this is the busiest time of the year, according to Lendlease retail chief Gary Horwitz. Its Retail Pop Up team works to secure prime pop-up opportunities across its portfolio of retail centres, including Lakeside Joondalup and Watertown.
“At Christmas in particular, we do see an increased demand for pop-up space across all categories,” Mr Horwitz says.
“Pop-up retail enhances the customer experience with ever-changing unique activations, creating theatre and driving interest in the centre. Pop-ups also complement the existing permanent retail mix.
“Pop-ups offer a unique opportunity to incubate new retailers, create a new experience for our guests each time they visit and ultimately drive revenue growth for our centre owners.”
The pop-up concept has proved to be a win-win for both retailers and property owners – sellers can take advantage of short-term leases and lower rents to test out products or a location, move stock and build a customer base, while landlords can earn income from their vacant commercial spaces being transformed into reinvigorated retail spaces.
Several local councils have embraced the concept, relieved to see empty shopfronts and abandoned buildings become vibrant again.
With thanks from Sephanie Pegler and Commercial Real Estate
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