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Dynamic Closures sponsor Shop & Office Fitting Breakfast


Gabba hosts Australian Shop and Office Fitting Industry Association (ASOFIA), the leading national voice for the industry.

The home of the Brisbane Lions, Brisbane Heat and Queensland Cricket played host to ASOFIA’s annual Queensland breakfast. Brisbane turned on a summery winters day for the annual speaker event held at The Queensland Cricketers Club. This year saw the largest numbers recorded attend this annual event which is impressive given its 6.30am start time and adds to many well attended, in fact, sold out QLD ASOFIA events.  A great opportunity for attendees to hear from a very full line-up of speakers whilst enjoying the view over an iconic Australian sporting ground.

Design challenges in a constrained space

The first speaker was Deborah Klonkman Thomas, a Senior Interior Designer with Collectivus with a presentation that evolved around the design challenges and processes in the award winning Cove workspace project.  A key theme of this presentation was the desire of the designer and client to activate the small space by providing functionality and a positive experience on entry, a lot of time was spent with the client resolving their needs within a very constrained space.

“If you don’t have a good leader in your business… get one. “

Next a noteworthy presentation was given by Jim Snelson, CEO of The Borg Group which is the company behind Polytec, who shared his “Secret of Success”, Complexity Made Simple.  He spoke of leadership and the need of that leadership team to be inspiring, people are always looking for good leadership.  “If you don’t have a good leader in your business – get one” he said.   Building a cohesive team is essential as teamwork is the ultimate competitive advantage according to the Patrick Lencioni quote.

Risk and Reward

Jim also spoke of focusing on your attractive market segment and the importance of ‘sticking to your knitting’.  Especially in the tough times, keep doing what you do best and hopefully with good humour.  Work smart and hard, drive a performance level amongst the team.  He also told the stories of the successful manufacturing style companies he had previously worked for and the need to take risks, albeit calculated ones, as risk and reward are intertwined.  ‘Innovate or perish’, quite timely words given the theme of the upcoming ASOFIA National Conference to be held in Canberra in October, Innovation & Collaboration.

“Facts tell – stories sell”

Finally we heard from former Journalist turned Communication Consultant, Kim Skubris who many Queenslanders would be familiar with from local TV News.  Kim’s energetically delivered message revolved around the art of story-telling and sharing, how the secret of selling was really to tell a story, get people to remember it and then share it. The art of getting people to be your advocate is an extremely powerful sales tool.  Facts tell – stories sell, a powerful message, but above all else be genuine.

No ASOFIA event would be complete without a lucky door prize and raffles and not to be out done by David Mitchell’s win in the West, Gary Doughty was the lucky winner of an esky full of drinks ( I’m sure it was midday somewhere Gary).

Dynamic Closures, the original inventor and Australia’s leading manufacturer and supplier of beautiful secure sliding doors,  are proud to be ASOFIA Principal Partner and Australian national sponsor.

https://dynamicclosures.com.au/ | Free Call :1800 396 264 |

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